Why Event Planners Need to Focus on R.O.I….Now
Very thought provoking article and video on why planners need to focus on R.O.I. As planners, we need to become comfortable with all of the aspects of event planning including the evaluation of the financial outcomes. Although R.O.I. may not always be measured in monetary terminology. Know your objectives, then you can measure them!
One of the main take away points:
To create value you must influence participants to DO something which adds value to the stakeholder at the lowest possible cost