Association Meetings

Social Media Marketing Strategies for Event Panners

What am I reading today?

A really great blogpost  by Anne Thornley-Brown on the topic of Social Media Marketing Strategies for Events.  She nicely lays out step by step how to develop a marketing campaign with ease.

Social Media Marketing Strategies for Event Planners - Part 1

Enjoy!

What Every Business Owner Ought to Know about .....

What am I reading today?

Another great blog post by Anita Campbell - What Every Business Owner Ought to know About Website Security.

October is National Cyber Security Awareness Month

These are no longer issues for just the "Big" companies; everyone online needs to understand the risks and how to protect themselves.

51 Tips For Saving Money On Technology

What am I reading today?

There are some great ideas in Anita Campbell's blog today  - check it out:

51 Tips For Saving Money On Technology

I will be reading and re-reading this list for sure.  Thanks Anita for putting this list together!

6 Ways to Reduce 55% of Your Daily Workload - Event Registration Systems

What am I reading today?

The Meeting Planner’s Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload

This article directly addresses ways to reduce your workload processing registrations, what other suggestions do you have?

I personally like the option of letting attendees make their own changes/edits.  However the system design must be easy to use and understand.  If you require a member id / password system, try to use the same log in information for your registration system.

Thoughts???

What does your web site really say about your event?

Image via CrunchBase

Today I read about an event that will be happening in my area and wanted to learn more.  The event was listed on a community calendar and gave the URL to the event organizer's website.  As I followed the link I found myself disappointed and frustrated! 

The website, while very cleanly designed and easy to follow told me very little and left me asking more questions than it answered. GRRRRR 

When designing a website or even an event page on Facebook or MySpace please remember that your visitors may know NOTHING about your organization nor your event.  This is the time to education them!

Be sure to include:

1. A way to find out more about your organization and those sponsoring the event.
   
2. The event description - including who might be interested in attending.
   
3. Where the event will take place - be specific!  Include the full address.  Too often I see the name of the location listed, assuming that every should know the name. Although I must admit I am guilty of this one.  Everyone knows where the Pullman Starbucks is,right?
   
4. When will the event take place - again be specific.  If you give me the date, include the starting and ending time.   
   
5. Multiple ways to contact you.  In my case today, a phone number was listed.  However it is Sunday afternoon and I know that the phone will not be answered.  Had a email contact been listed, I could have asked my questions NOW knowing that I would get an answer later.
   
6. If this is an event listing on Facebook, please add an image.  The generic "?" is very boring and tells me that you are not very excited about the event as you simply went with the default.

What other information should be included with an event listing or web site?

Internet Scams Targeting Event Planners

While I haven't seen this email yet, it is good to know that this exists ...  Please share this with your colleagues.

Internet Scams Targeting Event Planners

Thanks Keith for sharing!

6 Ways To Utilize Twitter At Your Next Conference

I love technology, I love playing with new technologies even more!  I have been using Twitter for about 6 months, learning, playing, experimenting ...  Now it is time to start using the technology.  This week I had the experience of using TweetChat.com which makes this tool even more useful for meeting planners.  Check it out ...  Follow me on Twitter and we can learn together Twitter.com/jkhewett

6 Ways To Utilize Twitter At Your Next Conference

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